Victoria’s Secret Love My Body Campaign/Put Real Women in Lingerie

7 Aug

We’ve all seen them. Love your body campaigns, real beauty campaigns- we’re actually even huge supporters of them. Like I said in a previous post, it’s time to start showing that we know this is what’s up. A slight observation was made though- details, details and more details about both Victoria’s Secret and Dove’s advertisements.

Notice how the VS models are all wearing cute lingerie and the Dove models are wearing plain white bras and panties. 

This could just be a way of saying you don’t have to look a certain way to be beautiful but questions have been asked about why real women aren’t shown in lingerie.  

Interesting right? I’m not sure if anyone has done this before. And if it has been done, the whole shoot might have been labeled as scandalous or just inappropriate.




2 Responses to “Victoria’s Secret Love My Body Campaign/Put Real Women in Lingerie”

  1. Julianne Day August 7, 2012 at 5:42 PM #

    It’s not just who is wearing the lingerie, but also about the body shapes being shown in the ads. Whereas the Dove campaign features models of varying body shapes, the Victoria’s Secret campaign only features women who are thin or what mainstream society considers as “toned” or “physically fit” or “skinny.”

  2. kyotoredbird August 10, 2012 at 9:09 AM #

    I actually have to say that I don’t like either picture. While the Dove picture has a wider range of ethnicities, both lack a range of body types. (VS is all “tall and thin”, Dove is all “tall and curvy”. Both photos have been photoshopped to slim down the models and eliminate flaws. Furthermore, the Dove’s “real beauty” campaign was still exclusive when looking for models; only sizes 8-16 were accepted, and models still had to be over 5’7″.

    And all of them are real women, even the VS models. Just because a woman is slim doesn’t mean she’s not real. You only need xx chromosomes to be a real woman.

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